4 Tips on Internet Marketing for Small Business Owners
Investing in Internet marketing is a smart move for small business owners – you can reach lots of people without spending a lot of money, giving you a pretty big bang for your buck. Here are a few tips for making sure your Internet marketing efforts pay off, no matter how much money you invest in them.
1. Decide what to focus on in addition to your website.
You know your business needs to have a great website (hopefully one that’s optimized for the search engines, as well). Beyond that, however, your platform choices seem endless – social media, e-newsletters, and video marketing are just some of the options available. It’s best to just focus on a couple of tools, at least at first, so that you can keep up your online marketing efforts without being overwhelmed.
2. Make sure your Internet marketing doesn’t die of neglect.
It happens to a lot of people – they start posting on their business’s Facebook page, or start sending out an e-newsletter, and then, sooner or later, the updates stop. Don’t let it happen to you. Whatever platforms you choose for your online marketing, you need to keep it up in order to reap the benefits. If you find it difficult to come up with the right words, or you just don’t have the time, consider outsourcing your Internet marketing efforts.
3. Provide helpful, engaging content.
No one likes a pushy sales pitch, so don’t make your marketing content all about you and your products or services. Offer helpful hints and tips, link to interesting articles and websites, and ask for feedback from current and potential customers. It’s okay to tout your offerings, but try not to do it ad nauseam.
4. Make sure your online and offline marketing efforts are aligned.
Your online and offline marketing efforts should play well together. That means consistent branding across all platforms, and messages that don’t contradict each other. Consistency is key, and it will help potential customers remember you when it’s time to make a purchase if your online and offline marketing reinforce each other.
Internet marketing has been shown to be a cost-effective strategy for many small businesses. Follow the above tips, and you’ll get the most for your marketing dollar.