Back to Top

5 Benefits of Directory Link Building

Directories have been around since the dawn of time – well, the dawn of the Internet, at least – and used to be a popular way to find websites before search engines became en vogue. So why should you use them? Two words – link building. Incoming links to your website from directories are beneficial for a number of reasons.

1. They help to get your website indexed by the search engines.

Used to be you manually submitted your site to the search engines through an “add a website” or “add URL” page; nowadays, the search engines find new websites through links. With directory links, you can be listed on Google and other major search engines in a matter of days instead of having to wait weeks.

2. They’ll help improve your search engine ranking.

Ranking highly in Google depends on more than just incorporating keywords into your content – you also need inbound links, especially if the keywords you’re targeting are competitive. Directories are a great way to get those much-need one-way links and increase your link popularity.

3. They’ll boost keyword relevancy for your website.

By incorporating keywords properly in your directory submissions, you’ll improve the relevancy of your site for those keywords. Improving keyword relevancy can in turn boost your search engine rankings.

4. They’ll provide some traffic to your website.

True, directories don’t provide the web traffic they once did, but they do provide some. And some ultra-targeted niche directories can provide quite a bit.

5. They’re affordable.

Most directories offer free submissions, so it makes good business sense to take advantage of them. The only real cost is the time it takes to create each listing.

Directory link building is an important part of any small business SEO strategy, and is well worth the time and effort it takes to create and submit your listings. Here are a few free directories you can submit your website to to get started:

DMOZ (warning: it can take a long time to get listed here)
So Much
A Big Dir
Little Web Directory
Free Website Directory

About Lori Mattern

Lori Mattern

Lori Mattern is Content Manager at bMighty2, where she writes for our blog, helps manage our Facebook page, and develops content for clients. She lives in Indianapolis, Indiana, and received her bachelor's degree at Purdue University and her master's degree at Ohio State University. When she's not hunched over her computer keyboard typing furiously away, she enjoys reading, working out (yes, really), and boning up on her mad WordPress skillz.

Download this FREE guide with 10 tips you can use to . . .

Drive More Traffic, More Leads & More Sales NOW!

Privacy Policy: We hate SPAM and promise to keep your email safe.

Market Like A Superhero!

Not sure how? Sign up here to receive our FREE Monthly Marketing Newsletter. We'll help you get the most out of your marketing dollar and bring out the marketing superhero in you!