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5 Benefits of Email Marketing for Small Businesses

These days, with social media all the rage, it’s easy to overlook email marketing for your small business. After all, who uses email anymore? Turns out a lot of people do, so when developing your digital marketing strategy, you’d be wise to consider adding email to the mix. Here are 5 ways that small businesses can benefit from email marketing.

1. It works – According to a 2012 survey conducted by Exact target, 66% of online American have bought something as a result of receiving a marketing message via email. That’s more than 3 times that of Facebook (20%), and more than 4 times (16%) that of text.

2. It’s cost-effective – in 2011, email marketing brought in $40.56 for every $1 spent, according to the Direct Marketing Association. Though that number is expected to fall a bit in 2012,email marketing still offers a large return on your investment.

3. It strengthens relationships, loyalty, & trust – With email marketing, you are effectively building one-on-one relationships with current and potential customers. Well-written, engaging e-newsletters and emails that show your personality help readers learn to know you, like you, and trust you. And consumers buy from those they trust.

4. It increases brand awareness – Each email you send builds awareness of your business and brand, and keeps you top-of-mind with customers and prospects. The next time they need your products or services, they’re that much more likely to purchase from you than from someone they barely know.

5. It’s easy – Most email marketing services offer nice-looking templates that are easy to fill in with your own content. Just a few clicks of the mouse, and your email is ready to go. Even better than a pre-made template, though, is one custom-designed just for your business. Whichever way you go, email marketing is a quick and easy way to reach your current and potential customers right in their inbox.

While social media is hot right now, email is still a tried-and-true marketing channel that shouldn’t be overlooked. If you’re in the process of developing your digital marketing strategy, you might just want to make email marketing a significant part of it.

About Lori Mattern

Lori Mattern

Lori Mattern is Content Manager at bMighty2, where she writes for our blog, helps manage our Facebook page, and develops content for clients. She lives in Indianapolis, Indiana, and received her bachelor's degree at Purdue University and her master's degree at Ohio State University. When she's not hunched over her computer keyboard typing furiously away, she enjoys reading, working out (yes, really), and boning up on her mad WordPress skillz.


Comments

  1. Pingback: 5 Benefits of Email Marketing for Small Businesses | bMighty2 : Twenty6Red Media

  2. Nathan Franty says:

    Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.-;

    Have a good weekend
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  3. irtouring says:

    nice tips, from my point of view, One of the most obvious benefits of email marketing is its lower cost compared to mainstream marketing channels.

  4. Pingback: 10 Ways to Improve Your Email Marketing - BLOGBLOG

  5. Phil says:

    It definitely works – too many people think that because email is old school that it must be ineffective. Wrong! Nothing gets the results that email gets.

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