5 Great Reasons to Have a Small Business Marketing Plan
Marketing plans aren’t just for the big boys – every small business should have one, too. Here are five important reasons why taking the time and effort to develop a marketing plan is a must for every small business owner.
1. It ensures that your marketing objectives are aligned with your business goals and strategy.
The objectives described in the marketing plan will ideally enable you to achieve your overall business goals and help your business achieve its mission and become successful.
2. It formalizes ideas and concepts.
Don’t keep your marketing ideas in your head – write them down in your marketing plan and they’ll be much more likely to come to fruition.
3. It keeps you focused.
With so many marketing tools and technologies available today, it’s easy to become distracted and lose sight of your intended business goals. A well-written marketing plan can keep you focused on what you really need so that you don’t waste time on what you don’t.
4. It helps you establish tasks and timelines.
Marketing your business can be overwhelming. A good marketing plan lays out clearly defined objectives that make it easy to identify the tasks that need to be done, as well as the timelines necessary for completing those tasks.
5. It can help you obtain financing.
A business plan is a must if you want to obtain financing, and having a marketing plan in addition will help instill confidence in your lender that your business will succeed. In other words, it’ll show that you mean business (pun intended)!
So even if you’ve got a busy schedule, set aside some time to create a sound marketing plan for your business – chances are you’ll be glad you did.