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5 Reasons to Consider Podcasting

Though it tends to be overshadowed by video, podcasting is still a great way to deliver interesting, informative content to your customers and prospects. With today’s technology, they’re relatively easy to produce and distribute, allowing you to reach a wide audience. Here are 5 reasons to consider making podcasting part of your content marketing strategy.

Podcasts deepen the relationship with your audience

Podcasting can help you build a greater rapport with your audience than content in plain old text format can. When listeners hear your voice, they’ll feel like you’re talking directly to them, thereby deepening the connection. That relationship will in turn keep them coming back for more.

Podcasts help you stand out from your competitors

Despite the relative ease of podcasting, few businesses are actually doing it. Offering podcasts can help set you apart from your competitors and give you that extra edge in your marketing efforts.

Podcasts make it easy for your audience to consume your content

Podcasts are incredibly convenient – they’re available 24/7, and can be played on a wide variety of devices, including iPods and other MP3 players. Remember, the more convenient it is for your audience to consume your content, the more likely they will be to actually do so.

Podcasts are a time-efficient way to communicate

Thanks to the portability of podcasts, your audience can easily listen to them while busy doing other tasks, such as housework, cooking, working out, and commuting. Once again, the name of the game is convenience – it’s a surefire way to attract listeners.

Podcasts can be delivered through multiple channels

In addition to putting your podcasts right on your website or blog, you can also distribute them through an RSS feed, or through distribution services like iTunes and Soundcloud. You can also share links to your podcasts through your social networks – the wider you cast your net, the better!

To sum it up, podcasting can be an effective way to distribute engaging, easy-to-consume content to current and prospective customers while also differentiating your business from others in your industry. So if you’re so inclined, channel your inner DJ and give podcasting a try!

About Lori Mattern

Lori Mattern

Lori Mattern is Content Manager at bMighty2, where she writes for our blog, helps manage our Facebook page, and develops content for clients. She lives in Indianapolis, Indiana, and received her bachelor's degree at Purdue University and her master's degree at Ohio State University. When she's not hunched over her computer keyboard typing furiously away, she enjoys reading, working out (yes, really), and boning up on her mad WordPress skillz.


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