5 Reasons Why DIY Websites Suck!
Time and time again we have seen the DIY nightmare. Tools that are a lot more complicated then advertised, simple mistakes site owners make like not displaying critical business information, poor on page SEO, sites that don’t offer any engagement, etc… The job of a small business owner is complicated enough why add webmaster to the mix!? Look I, personally, have a decent amount of web knowledge (html, CSS etc…) and the last thing I would do is build my own website! Just sayin’.
They are missing critical business information
When was the last time you were researching a business and you couldn’t figure out where the business was located or what their phone number was? With all of the scams out there, any legitimate business should tell you not only who they are, but how you can reach them and where they are located. Location information is especially critical when you operate a retail establishment with multiple locations. If your customers can’t find you, how can they do business with you?
Tools are misused
That amazing flash animation sequence that you worked months on may look great to you, but have you ever considered that something that looks good to you might not look good to somebody else? Difficult to use fill form can also drive consumers away. The website features may be visually appealing, but the user experience can be something else.
They lack SEO
Search engine optimization goes beyond just adding specific target keywords into posts and pages on your website. Plugins can help with this and allow you to easily modify the title description at the top of the page as well as the description users read when they see your site. Google reads the keywords on your website and that’s what helps boost traffic. Even mobile device friendliness can play a factor in your search engine rankings.
They are difficult to navigate
Think about a time when you were in a new place trying to figure out where you needed to go. If the roads in the town are confusing, you’ll probably become frustrated with the journey, however if the roads are laid out in a logical order, then navigation is usually a breeze. The same holds true of your website. If the website is easy to navigate, chances are that your customer will spend more time getting to know both you and your business. Think of your menus as a roadmap and make it easy for you customers to find what they are looking for.
Lack of engagement
In the modern electronic world, your company’s website is the most likely the first chance you have to make an impression on your target market. As such, your website should engage your customers and not only reflect your company culture, but reflect the ideal customer that you’re trying to target. If you’re a fun loving company, your website should show it. The same holds true for more serious entities. If you properly engage your customers, that will go a long way to selling your products and services.
If you’re ready to create an amazing website while avoiding some of the common pitfalls associated with DIY websites, get in touch with us today and let us know how we can help you realize your website vision.