5 Tips on Creating a Buzzworthy Marketing Video
Online videos are one of the fastest growing segments of digital advertising, and for good reason – they’re eye-catching and effective (if done well), and help to set you apart from competitors who have yet to take advantage of this medium. Making a marketing video isn’t as you might think, but you do need to put some thought into it before production begins (and afterwards, as well). Here are 5 tips that will help to ensure that you create compelling, buzzworthy marketing videos that get your message across to as many viewers as possible.
1. Don’t wing it
It may be tempting to just start up your digital camera and expound upon how great your business is, but don’t – you need to plan what you’re going to say beforehand, or risk sounding like a blathering idiot. Start with a script in bullet-point format, and rehearse what you’re going to say ahead of time. It’ll be kind of like rehearsing a PowerPoint presentation, only with a camera instead of a live audience.
2. Focus on great content
The goal of your marketing video is to keep your audience engaged and interested, so make sure it features compelling content. Interviews with satisfied clients, a demonstration of one of your products, or a behind-the-scenes look at your business are all great topics. A sense of humor will engage viewers, as well, so don’t be afraid of taking a lighthearted approach to your video. Avoid the pushy sales pitch – it’s a sure way to get viewers to bail and never come back.
3. Don’t forget a call to action
The best way to wrap up your marketing video is with a call to action. You can ask your viewers to sign up for your newsletter, call for more information, visit your blog, or leave comments about your video. The call to action is a crucial step that many marketers leave out of their videos, so don’t forget to include it in yours.
4. Market your video through many channels
Most businesses post their videos on YouTube and leave it at that, but there’s more you can do to promote your video. Embed it on your website, link to it in your e-newsletter, include it in an online press release, and post about it on your social media channels. You’ll also want to make sure viewers can find your YouTube video through Google and other search engines by including the right keywords in its title, description, and tags.
5. Consider hiring a professional
Though it’ll require a sizable chunk of change, you might want to hire someone to take care of the actual video shoot. That way you don’t have to worry about all the technical and artistic aspects of filming a decent-quality video. If you do choose to go the do-it-yourself route, make sure you do your research. A couple of resources you can turn to include “Online Video 101 for Small Business,” an e-book from ReelSEO, and “How to Shoot Video That Doesn’t Suck,” by Steven Stockman. There are plenty of other video production guides and tutorials floating around the web, as well – Google is your friend when it comes to finding them.
Though creating a marketing video for your small business may seem daunting, the time and effort required will pay off in the end. And the process can even be fun, as well! Follow the above tips, and you might just produce the web’s next viral video sensation.