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6 Predictions for 2016

2015 may have been the year where Marty McFly and Doc Brown finally came to visit us, but that doesn’t mean that 2016 isn’t also shaping up to be an exciting year. The following list just scratches the surface of what could be happening next year. So sit back, relax, and read about these very real possibilities for what could be happening after the clock strikes midnight on New Year’s Eve.

The Haas F1 Team will be able to compete with top teams right from the start of the season

The United States is NASCAR and IndyCar territory, but that doesn’t mean that other major auto racing series aren’t trying to build a bigger fan base either. Formula 1 has been expanding into the United States over the past few years by adding late a late fall races in Austin, Texas. 2015 brought the first American driver to the grid since 2007 when Alexander Rossi joined as a late season driver to the Manor-Marussia team. 2016 will see the debut of the Haas F1 team, which will be the first American F1 team to compete on the grid since the unrelated Haas-Lola team competed in 1986. Haas has been setting themselves up for success by partnering with major Formula 1 entities early on in their bid process, namely Ferrari who will be a technical partner for the team.  Additionally they hired two experienced drivers in Romain Grosjean from France and Esteban Gutierrez from Mexico. The combination of strategic planning, brand awareness,  and an experienced driver line up is sure to make Haas a competitive team right out of the gate.

Video Will Become Key to Digital Marketing

Periscope, Vine, Youtube have all become household names in the past few years, and services such as those will only continue to grow. Video has become more popular to marketing efforts since they give potential customers an opportunity to see what the companies they are talking about rather than just reading about it. Not only that, but videos can provide an entertainment value not present in traditional reading materials by giving companies to show off their organization’s unique flare. Services such as Periscope even allow users to interact with presenters in real time. These services will continue to grow in 2016 so they will be key to any digital marketing plan.

Online Content Providers Will Continue to Expand With New Programming

Netflix pioneered online television offerings when they started creating their own original programming with shows such as Orange is the New Black. Other companies such as Amazon followed suit with their own original programming. With more people migrating away from traditional cable and satellite services, online content is only going to get bigger in 2016. Many consumers have been wanting a’la carte options for televisions and major networks are now getting in the game thanks to the innovations of online only providers.

Employee Experience Will Be Just As Critical As Customer Experience

Most people would think the phrase happy employees equals happy customers would be common sense, however many organizations seem to fail at this very fundamental philosophy. Sir Richard Branson, the creator of the Virgin corporation is perhaps one of the biggest advocate for employee satisfaction and maintains that the staff of your company are your brand ambassadors and employees who aren’t happy with how you operate aren’t going to be able to successfully sell your product. Research has also shown that employees want more than a paycheck; they also want to feel engaged in the workplace. If your company is facing higher turnover rates than expected, perhaps it’s time to take a look at how engaged they are with their work.

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