Business Website Templates – Are They a Good Option?
If you’re operating on a shoestring – like many small businesses are these days – using a ready-made template for your website may seem tempting. All you have to do is add your own content, and you’re up and running in virtually no time. While there are advantages to using website templates, there are also a number of downsides. Let’s look at the pros and cons and see which might be the better option for your business.
Pros of Website Templates
Cost – Buying a template costs a lot less than hiring a web designer to design your website. Most templates cost less than $100 – you can even find some for free, if you really want to save money.
What you see is what you get – With a template, you’ll know exactly what your website will look like – all you’ll need to do is add your own content and branding.
Speed – You can get your business online in a jiffy with a template. Just a few tweaks, and you’re ready to go.
Cons of Website Templates
Lack of uniqueness – With a template, you run the risk of having your website look like someone else’s, especially if it’s a popular template. Working with a web designer, on the other hand, will practically guarantee that your website is one-of-a-kind.
Lack of customization – You may be able to customize a website template to a certain extent, but unless you want to become a web programmer, there will most likely be limits to what you can do. By working with a professional web design firm, you’ll be able to add lots of advanced functionality to your website without having to learn how to do it yourself.
Requires specific software – Web development requires certain software tools. Unless you’re willing to make a significant investment of both money and time, you’re better off allowing someone who has both the right tools and experience in using them to build your website for you.
Although a template may be a quick and easy website solution, it’s probably in your best interest to hand the task over to a web design company. Let the professionals handle it so that you can focus on your business instead.