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Category Archives: Email Marketing

5 Reasons Email Marketing Still Rules

If you think email marketing is yesterday’s news, think again. Granted, email isn’t cool and cutting edge, and it hasn’t been so for a while. But social media trends come and go (Myspace, anyone?), whilst email has stood the test …
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Three Easy Ways to Build Your Email List

Whether you realize it or not, email is still key in the modern marketing world. It’s one of the most useful and cost effective tools for communicating with your customers and it’s an easy way to reminding them that you …
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Your Secret Weapon: One Thing You Should Be Doing That You’re Probably Not!

When it comes to building and growing your business, finding new customers and maintaining hold of your their attention is one of the most difficult things to do as a small business marketer. It’s all about building relationships and encouraging …
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Use the Right Email Call to Action!

As I explained earlier this week, open rates are almost meaningless. Yeah it’s great to have a big percentage of your subscribers open the email. What really matters though, is if the people that DO open your emails click-through to …
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8 Strategies for Growing your Email Lists

Ah, email subscribers. For small business owners, this is the marketing holy grail. If you’re reading this, you probably already know the value of having an email marketing program. Email subscribes mean more people to send marketing material to, more …
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Open Rates and Click Rates

Creating an Email Marketing campaign is hard work. You come up the idea, write the content, take pictures, create the email, put together a great list of emails and send it out. After you send out the email, you start …
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The Most Important Email Metrics to Track

Email marketing is all about return on investment. For the amount of time, effort, and resources that you put into each email campaign, you want to see a lot of returns for your small business. Its easy to say that …
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Successful Email Campaign Examples

I could talk for days about email marketing. There is so much work that goes into these little beauties and with that comes the potential for a lot of success or the potential for a lot of mistakes. There are …
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What Consumers are Looking For in E-Commerce

E-Commerce websites, while being a highly-effective tool for selling goods and services, are not always the easiest thing to run. Consumers tend to be very picky when it comes to browsing and buying online. This means it is extremely important …
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Marketing Your Restaurant Online.

I’ve worked my fair share in restaurants as a dish-washer, prep cook, you name it. I know restaurant owners are some of the busiest people in the world. Working from the early morning hours to late into the evening everyday, most barely get …
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