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Category Archives: Featured News

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DIY-featured

Pros and Cons of Do-It-Yourself (DIY) Small Business Websites

Your website is your business’s virtual storefront, so it should look as good as possible. Often times your online presence will be the first interaction potential customers and clients will have with your business so, you want to make sure …
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color-thumbnail

How Colors Influence Consumer Spending

Have you ever clicked on a Facebook ad or made an impulse purchase just because the color caught your eye? Well, you’re not alone. Colors communicate particular feelings and emotions but they also serve as a pivotal tool for impacting …
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What Restaurant Owners Can Do About Their Online Reviews.

There’s been a ground swell of restaurant owners taking it to Yelp and other review sites on the web. It started late last year when a California restaurant, Botte Bistro, fed up with what it called unfair listing and review …
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Schedule Facebook Posts

How to Schedule a Post on Facebook

As a small business owner your time is valuable. Scheduling posts on Facebook can save you time and allow you to do the bulk of your Facebook work all at once. You can schedule posts up to 6 months in …
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bad-password

Never . . . I Mean NEVER Use These Passwords!

We have seen an extraordinary increase in brute force attacks on websites, in general, and WordPress websites, in particular, in the past year. What is a brute force attack? Essentially, a program (“bot”) scans the web looking for indications of …
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Facebook

Facebook Mistakes too MANY Small Businesses Make

So by now you realize Facebook is a great platform to help promote your small business. But are you doing things that might be holding you back. Make sure you are not making these common Facebook business page mistakes. 1. …
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Open rates

Open Rates and Click Rates

Creating an Email Marketing campaign is hard work. You come up the idea, write the content, take pictures, create the email, put together a great list of emails and send it out. After you send out the email, you start …
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unleash-creativity

The Power of Creativity

For small businesses that cannot compete with the big box stores on their prices, standing out from the norm is critical in marketing to their consumers. While there are many different strategic paths that a business can take, the key …
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Usinf instagram to promote your small business image

How to Use Instagram to Market Your Business

Using social media to market your business is all about keeping current. Right now, there is not a single social media platform more “NOW” than Instagram. Instagram allows users to take photos and videos and share them with followers on …
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Your Calling Card

Your Calling Card

When I was selling advertising several years ago, it was obvious, even then, that this business I had known so well was heading in a new direction. Many magazines were shutting down. The newspapers were downsizing and even going out of print. The advent of the DVR …
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