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Category Archives: Getting Started

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Use the Right Email Call to Action!

As I explained earlier this week, open rates are almost meaningless. Yeah it’s great to have a big percentage of your subscribers open the email. What really matters though, is if the people that DO open your emails click-through to …
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8 Strategies for Growing your Email Lists

Ah, email subscribers. For small business owners, this is the marketing holy grail. If you’re reading this, you probably already know the value of having an email marketing program. Email subscribes mean more people to send marketing material to, more …
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Open rates

Open Rates and Click Rates

Creating an Email Marketing campaign is hard work. You come up the idea, write the content, take pictures, create the email, put together a great list of emails and send it out. After you send out the email, you start …
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Email-metrics-report

The Most Important Email Metrics to Track

Email marketing is all about return on investment. For the amount of time, effort, and resources that you put into each email campaign, you want to see a lot of returns for your small business. Its easy to say that …
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email

Successful Email Campaign Examples

I could talk for days about email marketing. There is so much work that goes into these little beauties and with that comes the potential for a lot of success or the potential for a lot of mistakes. There are …
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All the Bells and Whistles, Do You Need Them?

All the latest bells and whistles Are they really all they are cracked up to be? Do you even need them? With our clients, we often discuss particular aspects of website design, or are asked to review the client’s existing …
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4-steps

Setting Goals: Your Path to Success

  Goal setting is an extremely important part of owning and operating a small business. In many cases, small business owners tend to get get caught up too much in the day-to-day operations of their business. Without setting a big-picture …
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Niche

Find Your Niche.

For most small businesses, competing directly with big box stores and global companies is almost certainly not a viable option. These companies have gigantic marketing budgets and the ability to down out competition in traditional medias and with pricing. Instead …
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Creating a LinkedIn Company Page for Your Small Business

LinkedIn is a powerful marketing tool for any business, particularly businesses that operate in the Business-2-Business (B2B) realm. LinkedIn will allow your business to get in touch with professionals and other businesses to collaborate and even sell your products! However, …
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KPDi-Facebook-Boost-Post

How to Boost Facebook Posts From Your Business Page.

Promoting your Facebook posts is a quick and relatively cheap way to get more people to see you post. When you promote a post, Facebook places your post into the newsfeed of viewers it thinks would most likely want to …
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