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Category Archives: Small Business Advice

5 Reasons Why You Should Fire Yourself to Make 2018 Your Best Year Ever

If you run a small business, you already know that you often have to wear multiple hats within your business in order to make it run smoothly. This means that one of the biggest obstacles of growing a small business …
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5 Reasons Why DIY Websites Suck!

Time and time again we have seen the DIY nightmare. Tools that are a lot more complicated then advertised, simple mistakes site owners make like not displaying critical business information, poor on page SEO, sites that don’t offer any engagement, …
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6 Predictions for 2016

2015 may have been the year where Marty McFly and Doc Brown finally came to visit us, but that doesn’t mean that 2016 isn’t also shaping up to be an exciting year. The following list just scratches the surface of …
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What Restaurant Owners Can Do About Their Online Reviews.

There’s been a ground swell of restaurant owners taking it to Yelp and other review sites on the web. It started late last year when a California restaurant, Botte Bistro, fed up with what it called unfair listing and review …
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How to Quickly Create a LinkedIn Company Page

Have you created a LinkedIn Company page? It’s actually quite easy. The main thing you need to get started is a personal LinkedIn account and a company email address that you have access to. Five Easy Steps, Plus One 1. …
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How Yelp Can Help!

For business owners, there’s a lot to love, or for some businesses, to hate, about user review site Yelp. Racking up droves of positive reviews can attract more customers, but on the flip side, one bad review can have massive …
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8 Strategies for Small Business Reputation Managment

Whether you are active online or not, chances are people are talking about your business online. Consumers use the internet to review businesses and vent about poor experiences. If you don’t track and control these reviews and mentions you could …
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Use the Right Email Call to Action!

As I explained earlier this week, open rates are almost meaningless. Yeah it’s great to have a big percentage of your subscribers open the email. What really matters though, is if the people that DO open your emails click-through to …
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8 Strategies for Growing your Email Lists

Ah, email subscribers. For small business owners, this is the marketing holy grail. If you’re reading this, you probably already know the value of having an email marketing program. Email subscribes mean more people to send marketing material to, more …
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Open Rates and Click Rates

Creating an Email Marketing campaign is hard work. You come up the idea, write the content, take pictures, create the email, put together a great list of emails and send it out. After you send out the email, you start …
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