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Category Archives: Small Business Advice

The Most Important Email Metrics to Track

Email marketing is all about return on investment. For the amount of time, effort, and resources that you put into each email campaign, you want to see a lot of returns for your small business. Its easy to say that …
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Successful Email Campaign Examples

I could talk for days about email marketing. There is so much work that goes into these little beauties and with that comes the potential for a lot of success or the potential for a lot of mistakes. There are …
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All the Bells and Whistles, Do You Need Them?

All the latest bells and whistles Are they really all they are cracked up to be? Do you even need them? With our clients, we often discuss particular aspects of website design, or are asked to review the client’s existing …
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Getting Organized: Planning Website Content the Right Way

Planning and constructing a website takes a TON of work. There’s the overall design to make, navigation to construct, e-commerce to set up, databases to connect to and many many more aspects to building a website. However, one extremely important …
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Planning Your New Website

When building a website for your business, failing to plan means planning to fail. Without planning out your small business’ website first, you are going into the website construction blind. Without planning first, important features are forgotten, design can become …
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What Consumers are Looking For in E-Commerce

E-Commerce websites, while being a highly-effective tool for selling goods and services, are not always the easiest thing to run. Consumers tend to be very picky when it comes to browsing and buying online. This means it is extremely important …
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Creating a LinkedIn Company Page for Your Small Business

LinkedIn is a powerful marketing tool for any business, particularly businesses that operate in the Business-2-Business (B2B) realm. LinkedIn will allow your business to get in touch with professionals and other businesses to collaborate and even sell your products! However, …
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The Power of Creativity

For small businesses that cannot compete with the big box stores on their prices, standing out from the norm is critical in marketing to their consumers. While there are many different strategic paths that a business can take, the key …
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Google Places

How to Claim Your Business On Google Places

Adding your business to Google Places is a great way to help get your business discovered online and drive traffic to your website or even directly into your business! Having you business listed on Google will allow your customers to …
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Marketing Plan

Update Your Small Business Marketing Plan!

Marketing a small business is all about putting yourself into the shoes of your customers and understanding why the buy your products, how they buy your products and what makes your different from your competition. These reasons WILL change constantly …
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