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Category Archives: Small Business Marketing

Tips and tricks for small business marketing.

Can My Facebook Business Page Replace My Website?

Do you really need a website for your small business given the popularity of Facebook business pages? I understand why small business owners would be tempted with ditching their websites and just using Facebook for the online presence: websites are …
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Facebook

Facebook Mistakes too MANY Small Businesses Make

So by now you realize Facebook is a great platform to help promote your small business. But are you doing things that might be holding you back. Make sure you are not making these common Facebook business page mistakes. 1. …
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How to Quickly Create a LinkedIn Company Page

Have you created a LinkedIn Company page? It’s actually quite easy. The main thing you need to get started is a personal LinkedIn account and a company email address that you have access to. Five Easy Steps, Plus One 1. …
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How Yelp Can Help!

For business owners, there’s a lot to love, or for some businesses, to hate, about user review site Yelp. Racking up droves of positive reviews can attract more customers, but on the flip side, one bad review can have massive …
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8 Strategies for Small Business Reputation Managment

Whether you are active online or not, chances are people are talking about your business online. Consumers use the internet to review businesses and vent about poor experiences. If you don’t track and control these reviews and mentions you could …
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Use the Right Email Call to Action!

As I explained earlier this week, open rates are almost meaningless. Yeah it’s great to have a big percentage of your subscribers open the email. What really matters though, is if the people that DO open your emails click-through to …
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8 Strategies for Growing your Email Lists

Ah, email subscribers. For small business owners, this is the marketing holy grail. If you’re reading this, you probably already know the value of having an email marketing program. Email subscribes mean more people to send marketing material to, more …
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The Most Important Email Metrics to Track

Email marketing is all about return on investment. For the amount of time, effort, and resources that you put into each email campaign, you want to see a lot of returns for your small business. Its easy to say that …
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Successful Email Campaign Examples

I could talk for days about email marketing. There is so much work that goes into these little beauties and with that comes the potential for a lot of success or the potential for a lot of mistakes. There are …
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All the Bells and Whistles, Do You Need Them?

All the latest bells and whistles Are they really all they are cracked up to be? Do you even need them? With our clients, we often discuss particular aspects of website design, or are asked to review the client’s existing …
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