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Category Archives: Small Business Websites

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Pros and Cons of Do-It-Yourself (DIY) Small Business Websites

Your website is your business’s virtual storefront, so it should look as good as possible. Often times your online presence will be the first interaction potential customers and clients will have with your business so, you want to make sure …
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How Colors Influence Consumer Spending

Have you ever clicked on a Facebook ad or made an impulse purchase just because the color caught your eye? Well, you’re not alone. Colors communicate particular feelings and emotions but they also serve as a pivotal tool for impacting …
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WordPress User Roles Guide

One of the best ways to keep your WordPress installation safe & secure is to properly set your WordPress user roles. You should only be giving access to your WordPress control panel to users that truly need access and those …
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5 Things You Can Do to Secure Your WordPress Website

With WordPress comprising what is estimated to be about 20% of all websites online WordPress websites have become an appealing target for attacks. There are some simple things you can do yourself to make sure your WordPress website is safe …
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Can My Facebook Business Page Replace My Website?

Do you really need a website for your small business given the popularity of Facebook business pages? I understand why small business owners would be tempted with ditching their websites and just using Facebook for the online presence: websites are …
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All the Bells and Whistles, Do You Need Them?

All the latest bells and whistles Are they really all they are cracked up to be? Do you even need them? With our clients, we often discuss particular aspects of website design, or are asked to review the client’s existing …
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Getting Organized: Planning Website Content the Right Way

Planning and constructing a website takes a TON of work. There’s the overall design to make, navigation to construct, e-commerce to set up, databases to connect to and many many more aspects to building a website. However, one extremely important …
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Planning Your New Website

When building a website for your business, failing to plan means planning to fail. Without planning out your small business’ website first, you are going into the website construction blind. Without planning first, important features are forgotten, design can become …
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Setting Goals: Your Path to Success

  Goal setting is an extremely important part of owning and operating a small business. In many cases, small business owners tend to get get caught up too much in the day-to-day operations of their business. Without setting a big-picture …
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Niche

Find Your Niche.

For most small businesses, competing directly with big box stores and global companies is almost certainly not a viable option. These companies have gigantic marketing budgets and the ability to down out competition in traditional medias and with pricing. Instead …
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