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Creating Value by Sharing

If you are a small business owner, especially one in the business of offering professional expertise, then you should be in the business of sharing it. You NEED to be sharing lots of it for FREE via your website content or else you are missing out.  If this proposition was ever in doubt, this recent article in the New York Times regarding immigration attorney Sheela Murthy should put those doubts to rest.

You only need a few things:

  • A Professionally Constructed and Designed Website
  • A Strategy for Sharing Free Content that Communicates Your Expertise
  • The Means to Deliver That Message (Blog, Newsletter, Resources Page, Etc.)
  • The Commitment to Do It Consistently & Professionally

If you do it right, then you just might get the kind of reaction Murthy describes: “If they give this much away for free, what must it be like if you pay them?” 

About Bryan

Bryan

Bryan is one of the founders of bMighty2 and is the COO. Along with being a huge advocate for small businesses his extensive background as a small business consultant gives him a unique insight into small businesses and their unique challenges and needs.

When not steering the ship here at bMighty2 you can find him out with his two daughters chasing them down a mountain either on a mountain bike or on skis.


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