Creating Value by Sharing
If you are a small business owner, especially one in the business of offering professional expertise, then you should be in the business of sharing it. You NEED to be sharing lots of it for FREE via your website content or else you are missing out. If this proposition was ever in doubt, this recent article in the New York Times regarding immigration attorney Sheela Murthy should put those doubts to rest.
You only need a few things:
- A Professionally Constructed and Designed Website
- A Strategy for Sharing Free Content that Communicates Your Expertise
- The Means to Deliver That Message (Blog, Newsletter, Resources Page, Etc.)
- The Commitment to Do It Consistently & Professionally
If you do it right, then you just might get the kind of reaction Murthy describes: “If they give this much away for free, what must it be like if you pay them?”