Do You View Having a Website as an Expense or an Investment?
How much a small business values having a professionally done website that puts its best foot forward sometimes boils down to semantics, and perspective.
Viewed as a technology expense, the cost of a professionally developed and designed website will be regarded as a burden.
Put in proper perspective and seen as a marketing investment aimed at generating a return and growing your bottom line, then that burden is transformed into a necessity.
Thriving small businesses understand the difference and invest accordingly. What do you think?
Can you afford to not invest in communicating the message your small business deserves?
Can you afford to not invest in having a professional web presence that can be found and is mobile ready?
Can you afford to not invest in a web presence that enables existing and new customers to engage and communicate with you?
Can you afford to relax and hope for the best, while your competition is investing in all of these things?
A working investment that grows your bottom line is not a cost, it’s a must.