Don’t Be That Guy…
While operating in business mode, sometimes it’s easy to forget that social media starts with the word “social”.
While it is vitally important to keep your target audience up to date on your latest offerings, the best way to take advantage of social media is to be part of the community, not just a vendor with a constantly blinking billboard. Your customers are also your neighbors, if only in the small world of cyberspace. They are people before they are opportunities, and people will tire quickly of scrolling past an endless barrage of promotional posts.
So mix it up! For example, try posting links to relevant news articles that have overlapping interests with your business. It may be worthwhile to drift into even lighter fare by seasoning your social media updates with humor, pop culture, and seasonal recipes. Let them know your staff and your office vibe. Your business is represented in every post, so choose carefully, but choose widely. Positive associations with your name and logo will help you become a household name.
And remember, no one likes the guy who only talks about himself. If you have the resources to keep an eye on your comments and replies (to keep it clear of those pesky, trouble-making trolls) be sure to make use of questions and open-ended discussions. Engaging your social media circle with topics that encourage their feedback will connect you to them (and them to you) in ways far more productive than just pelting them with advertising ever could.
Social media is a tremendous tool for reaching your existing customers and having new ones discover you. But it’s also easily a treadmill, whirring dully away, looping the same old ground under everyone’s feet − and never getting anywhere.
Don’t be that guy.