Getting Started with Social Media
For a lot of small business owners the web can be overwhelming and seem a bit daunting, especially when it comes to social media. But with the right approach, and a few simple rules, you can fast become a social media maven.
Here are 10 tips that will help you launch your business on social media and start engaging existing clients and customers and acquiring new clients.
1. Jump In!
For a lot of small businesses social media can seem daunting and overwhelming but your not going to get anywhere sitting on the sidelines, so, what are waiting for? Jump in and and start making it happen! The more practice you get the more comfortable you will be crafting your social media message. You will quickly find out what works and what doesn’t.
2. Be Consistent.
Consistency is key, make a plan and stick to it. Decide how many times a week or month you can commit to and stick to it. Consistent postings will mean better engagement and more effective messaging. Use tools (see #8) that help you pre-schedule posts and updates which help you to manage your time effectively. Here are a couple good rules of thumb for popular social media apps:
Facebook & Pinterest: 3 times per week
Twitter: 3 times per day
Blogging: 1 per week
Email marketing: 1 per month or per quarter
YouTube: 1 per month
These are just basic guidelines of course it will depend on your business and objectives so adjust accordingly.
3. Here There and Everywhere.
Once you have established your social media outlets, make sure to include your social media in all of your online and print media. Driving your customers and clients to your social media will help your business go viral, helping you engage your current clients and acquire new ones.
4. Social Media Manager is Not Your Job.
Beware of the social media rabbit hole! Just remember your business is the priority and don’t let your social media start to take you a way from other parts of your business. See #1. Make a schedule, stick to it, and use tools that help you get things done faster!
5. People do Business with People.
Use your social media to create connections to you and your business. Keep things fun and lively and don’t be overly promotional or people will start to tune you out. A good rule of thumb is 90% fun and 10% business.
6. Have a Unique Point of View.
Stand out from the crowd. Having an original voice that reflects your business can set your business apart from your competition. Social media allows you to do this.
7. Make Sure You Engage Your Audience.
Sometimes business owners get too caught up creating content and not enough engaging with their audience which creates an environment where you are just talking at people. Social media is a conversation and just like any conversation if you spend to much time just talking people are going to run to the hills. Be sure to respond back to comments and user posts. Visit other peoples pages, Tweets, and blogs and add to the conversation.
8. Use the Right Tools.
Having the right tools at your disposal can make managing your social media presence easier and more fluid.
Here a few tools that will help:
A smartphone keeps let’s you post and interact on the go.
Push notifications from your social media outlets will let you respond back to users in a timely manner.
Apps like Hoote Suite and TweetDeck allow you to manage multiple social media outlets from one interface.
Mistakes will happen but to minimize unintended messages make sure you take a moment to review your posts looking carefully before they broadcast to the world. When you do make a mistake edit it, own it, or both.
10. Define It!
Finally, any good social media campaign needs to define your audience and your goals and then you need to track and measure your results.