Back to Top

HootSuite Features You’ll Want to Take Advantage Of

HootSuite is arguably the most well-known social media management tool around, and with good reason – it provides a wealth of features for managing multiple social networks through one user interface. It’s easy to use, and can make social media management a heck of a lot easier for small businesses. Here’s the rundown on several key features within HootSuite that you’ll want to take advantage of should you choose to use it.


The Publisher feature allows you to create message drafts for any of your social profiles, schedule messages, and feed your RSS feeds to your social profiles. The message scheduling feature alone makes Hoot Suite worth looking into, in our humble opinion. With the upper-tier Enterprise version of Hootsuite you also get bulk CSV uploading and Facebook post geo-targeting (the mid-tier Pro version also offers bulk CSV uploading).

App Directory

You can expand your social reach even further with the apps in HootSuite’s App Directory. Share content from YouTube, Instagram, Flickr, SlideShare, and other social networks and communities easily with the many apps available. You can even link to other marketing tools like Constant Contact, MailChimp, and SocialBro. Can’t find the app you need? Request one on HootSuite’s Feedback Forum.

Analytics and Reports

HootSuite offers a variety of analytics tools and customizable reports that can help you figure out how well you’re marketing your business in social spaces. With the free version  you only get basic analytics reports, with more extensive reports available in the Pro and Enterprise packages. All reports can be shared, exported as PDFs or CSVs, and printed.


All three packages include HootSuite Conservations, which allows you to collaborate with others in real time. It’s kind of like a chat tool, and lets you communicate internally with others on your team without leaving the HootSuite dashboard. It’s in beta right now; no word yet on when the final version will be rolled out.

These and many other features make HootSuite worth checking out for use as a social media management tool for your small business. Learn more – and sign up for free – at

About Lori Mattern

Lori Mattern

Lori Mattern is Content Manager at bMighty2, where she writes for our blog, helps manage our Facebook page, and develops content for clients. She lives in Indianapolis, Indiana, and received her bachelor's degree at Purdue University and her master's degree at Ohio State University. When she's not hunched over her computer keyboard typing furiously away, she enjoys reading, working out (yes, really), and boning up on her mad WordPress skillz.

Download this FREE guide with 10 tips you can use to . . .

Drive More Traffic, More Leads & More Sales NOW!

Privacy Policy: We hate SPAM and promise to keep your email safe.

Market Like A Superhero!

Not sure how? Sign up here to receive our FREE Monthly Marketing Newsletter. We'll help you get the most out of your marketing dollar and bring out the marketing superhero in you!