How to Get People to Sign Up for Your E-newsletter
Though recently overshadowed by social media marketing, e-newsletters are still a great way to connect with current and potential customers on a regular basis. But assembling it just part of the story – you need to get email addresses to send it to, and that can be difficult. Here are some ways you can encourage people to sign up for your e-newsletter and get them on your online mailing list.
Offer something in return for signing up
If potential subscribers see that they’ll receive something of value in return for signing up, they’re more likely to do so. It doesn’t have to be something expensive, either – many websites offer subscribers a short e-book or white paper, or you could provide them with access to a private section of your website.
Make your subscription form highly visible
If you want visitors to your website to sign up for your e-newsletter, they have to be able to find the form. Many times, however, it’s tucked away at the bottom of the page. Moving it to the top of the page and making it a prominent feature can increase the number of sign-ups quite a bit, possibly by 100% or more.
Put a subscription form on each page of your website
Visitors to your website don’t always enter through your home page – in fact, they may never even see it. If your e-newsletter sign-up form is only on the home page, visitors may miss it. Put your sign-up form on every page of your website so people will be sure to come across it no matter what pages they visit – and make sure it’s prominent, too (see above).
Ask current subscribers to forward the e-newsletter to their friends
Word of mouth from current subscribers can be the best marketing too for an e-newsletter. Include a request in each issue to forward it to friends and colleagues – chances are, if they like it, they’ll subscribe, too. Don’t forget to put a link to the sign-up page in each issue, as well.
Promote your e-newsletter in places outside of your website
Get creative when it comes to spreading the word about your e-newsletter. Put a link to the sign-up form in your email signature and invoices. Use social media to stir up interest – some email marketing services let you put a sign-up form right on your Facebook page. You can also put links to your sign-up page in your social media profiles.
E-newsletters are a cost-effective way to stay top-of-mind with clients and prospects, but building an online mailing list can take time. Put the above guidelines into practice, though, and you should soon have a sizable audience for your online publication.