How to Get Quality Inbound Links to Your Website
Think adding the right keywords to your website’s pages is all you need to do to rank well on the search engines? There’s more to it than that – you also need quality inbound links to boost your rankings. Avoid the temptation to pay for links or use link farms or automated link exchange systems – the links obtained through these methods are usually low quality, not to mention the fact that they’re frowned upon by the search engines. Here are 5 ways to get quality inbound links to your website that will improve your search engine rankings and increase traffic to your site.
Create great content
Creating awesome content that others will want to share is rule #1 when it comes to getting inbound links. Write blog posts (you do have a blog, don’t you?) that are informative, innovative, entertaining, and helpful. Post visual content, as well, such as videos, presentations, and infographics. Remember, average won’t cut it – do your best to make all of your content outstanding, and you’re far more likely to get the quality inbound links you want.
Install social sharing widgets
Speaking of sharable content, make sure yours is easy to share by adding social sharing widgets to your website or blog. There are a number of such tools available, with AddThis and ShareThis two of the more well-known ones. Both allow you to customize your buttons, and support a variety of platforms (e.g. website, WordPress, Blogger, etc.).
Write a guest post for another blog
Yes, we know it’s hard enough writing for your own blog, let alone somebody else’s. But writing guest posts can get you quality inbound links, especially if you do it for popular, highly ranked blogs. Usually the link back to your website or blog is in the author bio, but if you can put one or two in the body of the post (anchored to appropriate keywords, of course), all the better.
Write an online press release
Got some company news to share? Write a press release! Online press releases are an excellent way to create inbound links. Be sure to link from keywords in the body text of the press release to different pages on your website. You can distribute the press release on a number of both free and paid distribution sites – PRNewswire.com and PRWeb.com are two of the bigger players in the field.
Partner with others
Don’t be afraid to reach out and share links with non-competing businesses in your field – the partnership can benefit you both. One way to share links with a partner is by interviewing them or reviewing one of their products or services. You can link to their website in your write-up, and they’ll almost certainly link back to the write-up in turn, giving you a quality inbound link.
Bottom line – don’t forget the importance of building quality inbound links when it comes to ranking well on the search engines. It may take a little work, but it’ll pay off in the long run.