How to Use Instagram to Market Your Business
Using social media to market your business is all about keeping current. Right now, there is not a single social media platform more “NOW” than Instagram. Instagram allows users to take photos and videos and share them with followers on the Instagram platform.
Instagram started in October, 2010 and since then, the number of Instagram users has exploded. Currently there are approximately 85,000,000 unique visitors to Instagram per month. With the recent acquisition of Instagram by Facebook expect that number to continue to grow. Although, those numbers do not begin to rival those of Twitter or Facebook, you may not want to ignore this growing social media outlet.
Instagram poses a unique challenge to marketers in that the only content that can be posted are pictures or videos. But this can work to your benefit, especially, if your business and products lend them self to this type of media. If it does, Instagram might be a good fit for you. Fact is user engagement is higher with photos and videos and when users engage with your content they are more likely to convert to new or repeat customers or to refer your product to friends.
How can a business successfully market themselves using Instagram? Here are 5 tips on how to take full advantage of Instagram for your business:
1. Optimize Your Profile:
Before you can start posting make sure that your user profile is complete and optimized. Upload an interesting profile picture that easily identifies your business, write a small succinct description of your business, and a link to your website, in the bio section of your profile. Additionally, connect your Instagram profile with your Facebook account to help build your audience and followers.
2. Show Off Products
The best way for businesses to use Instagram is to show off the products and services they have to offer. Restaurants can post their daily specials, crafters and artists can create portfolios, and retailers can show off new products. The important thing is to make sure you understand your Instagram following and you post content they are interested in and is relevant to them.
3. Generate a Flexible Posting Plan (Be Consistent But Not Spammy)
The worst thing a business could do is flood a consumer’s Instagram feed with tons of photos everyday. The key is to remind your consumers about your business but not overwhelm them or worse SPAM them. A good starting point is posting about once a day and see how it goes. Are your posts generating engagement, with likes, comments and shares? Are you starting gain more followers or are you losing them? Use your engagement a a barometer in helping you craft your content and determining frequency.
4. Balance Fun Posts with Business Posts
Like any other social media platform, the key for small business is to balance posts that are funny and creative with posts that show off your business and its products. Remember, interact and engage more and sell less.
5. Reward Followers
Finally, offer incentives for customers and clients who follow you. Hold contests for you followers, offer discounts for first time followers and promote Instagram-only specials.