How to Use the “Physical” to Influence the “Digital”
OK. So, you’ve set up social media outlets for your business. They’re getting some steady traffic and you’ve been able to engage your prospects and customers in a new fresh way. Maybe you’ve also got a website chugging along. You’ve diagnosed site problems (perhaps with our nifty, super-thorough web report card) and you’ve begun to optimize the website so that more site visitors are becoming clients. Well done!
You’re doing pretty good (actually, grammar fact: Superman does good. You are doing WELL).
Now, as you continue to work on the important elements of your online presence, let’s turn your gaze to your offline presence, and some simple things you can do OFFLINE to build more customer engagement ONLINE.
Use QR Codes
Have you seen these? They’re little square barcode looking things that you can print onto anything and have it link to your website or a specific social media outlet. Really, whatever you want. You’ve never seen one? Oh. Here’s a picture.
So how can YOU use these? You can put them on business cards, brochures, flyers, newspaper ads, invoices… even TV advertisements. Actually, at Facebook’s headquarters, they painted a giant code onto the roof so you can see it flying overhead.
Now, the point of this is to encourage your customers to engage online. Use it strategically. You might have one at the bottom of a receipt that says, “Did you love your experience with us? How about scanning the code to “like” us on Facebook”. They can then scan the code and be taken to your page where they can “like” the page or even leave a nice comment. The possibilities are endless.
To get a QR code, just Google “QR code generator” and pick one of the options (this one is good http://qrcode.kaywa.com/). Then you just type in the URL of the site you want a code for. The QR code generator will “generate” an image that you can right-click and save to your computer, and then use as you please.
It’s also a good idea, when using these, to include a note on the side of the code that says something like “Need a scanner? Go to your phone’s app store and search for ‘QR code scanner’”.
Have fun with the codes.
Stickers and Clings
There are a number of places online where you can find already made social media stickers and window clings. This gives you the ability to place these in strategic spots in your place of business. As someone is walking in, they’ll notice that you have a sticker at the door that says “Like us on Facebook”, or “We’re on Instagram #JoesDeliNYC”. Social media sharing is fun. Its not a chore. If someone sees that you are on their favorite site, there’s a good chance you’re going to get some kind of engagement. For stickers and clings, check out FollowMeSticker.com, or just google “social media stickers”.
Get ‘Em While They’re Hot
When is it that people are most likely to want to engage your business online? Probably when they are most excited about what you are doing for them. Think strategically. If you are a restaurant, they’re going to want to be social when they are ENJOYING YOUR FOOD. You could include your social media links (and QR codes) on a menu or a table tent, or even the receipt.
If you are in a service industry (let’s say… ceramic tile contractor), you could have a small note on your invoice that says “Love the new look of your tile? Post a picture on Instagram and mention us @BobsTileTN or #BobsTileTN.”
See what we’re doing here?
With all of these examples, we’re just looking for ways to get people to turn their temporary enthusiasm about your business into a social media share or post or note or review.
So, take one step today in making something physical (maybe just a little flyer made in Microsoft Word) that will turn the gaze of your customers to your online presence.