If You Dread Social Media For Your Business, Start Here
Have you heard of the productivity term called “batching”? It’s when you group similar activities together and get them done in… batches (anybody have a thesaurus?). For example, a lot of families like to do all of their grocery shopping and cooking once a month. So you have one long Saturday where you hit up Costco, bust out all of your soup pots and casserole dishes, and make use of every single piece of tupperware and Ziploc bags in your house.
And then you’re done and you can spend the rest of the week enjoying the fruits of your labor.
Well guess what?
You can do that with your pesky social media too. Because I know YOU, yeah you with the face. You gripe and groan about using Facebook and Twitter for your business. You think LinkedIn is the devil, and you’re pretty sure that Pinterest is the creepy girl from The Exorcist.
But if you can at least agree that social media has become an amazingly powerful too, I’ll show you how to simplify your life a bit. And if you follow this simple practice that I’m about to show you, you might actually start to LIKE connecting with your clients online. Because that’s what it’s all about.
OK. Have you calmed down? Good. Because this is very simple.
Step 1: Pick a day and time- Any day. Any time. If you want to get the most bang out of your buck, try to make it when more people are online (this infographic could help). But really, find a time that is convenient for you when you’re getting your feet wet.
Step 2: Log in to ALL of your social media outlets. Open up Facebook, Twitter, LinkedIn, Pinterest, Instagram… whatever you are using. Open them all right away. Now, you’re going to go through each one in order and do these next steps.
Step 3: Quickly browse and interact. Before you post anything, just take a second to see what’s going on. For most social media sites, this just means SCROLL DOWN. If you see something interesting, you might want to “like” it or leave a short comment. Once again, for most of these sites, it’s a simple click of the mouse or typing of the keys. Basically, just take a moment to “be in the community”.
This step is also valuable because you might see that now is a bad time to post (it’d be embarrassing to post some business related post when, unbeknownst to you, there’s been a horrible, earth-shaking, national tragedy or something. I’ve seen it happen).
Overall, step 3 gives you context. It gives you a soul.
Step 4: Post value. Understand something here: if all you post is stuff about YOU and YOUR BUSINESS and YOUR SALE and YOUR LATEST OFFER and YOUR GREAT PRODUCTS AND SERVICES, you will be quickly tuned out. Sorry. But this is good. Becuase It frees you up to be a helpful member of the social community.
You can post a video you found on YouTube about some helpful industry-related tip. You can post lyrics to a song that really helps you stay motivated during the week. You can post about a local coffee shop across from your own store and talk about how awesome their muffins are.
What am I getting at? Mix it up. Yes, you can tell people that you are offering a weekend sale on carpet cleanings or whatever. But make sure that you are being just plain valuable too. Like “Did you know that vinegar and soy sauce mixed together can take out wine from your carpet?” Or “Check out these pictures of crazy carpet designs by a student at NYU” or “Is it weird that I really like Justin Bieber?”
See what I did there? Mix it up. Be real. Be valuable. And yes, be in business too.
OK. Pick a time. Don’t stay too long. Get it done and get back to your business. But, you know what? You might even start to enjoy it.