If You Were Stranded in Figi, Could You Keep Your Business Afloat?
I like questions like these. Because they are absolutely ABSURD, but they can force you into some critical business thinking. And in this case you might be able to come up with some creative ideas about how to manage your business, and hopefully take your hands OFF a little bit.
Alright, so you’re stranded and you aren’t sure when you’re gong to be back. But you have a phone and a computer.
What do you do?
Let’s think through it. First, assuming you have a brick-and-mortar shop, who’s watching the store? Do you have a person or a team of people that you’ve been empowering and training to be able to hold down the fort and manage operations when you aren’t in? Who can open and close? Who’s going to keep things clean? Have you put together a detailed operations manual that the team or person can work from?
Who’s doing the work (the cooking or building or photographing or whatever)? How much of the operation is dependent on your skill, and how much can be handed off to an apprentice or a partner? Is the business going to crumble without your hands doing the work? No? Good for you. Pass it off.
Accounting? Is there someone that can take over the books? No? Well, let’s take care of that. You can hire someone. From Figi you can easily call and place an ad in the local paper. Or if you have the necessary files available digitally, you can outsource the accounting work to a freelance accountant (check out eLance.com for hiring freelancers of every kind). Or if you want more accountability, there are any number of companies that you can pass that work off to temporarily.
I don’t know your business. But you do. So get thinking. I mean, you’re stuck in Figi for Pete’s sake.
What about your online presence? Well, you have a computer, so you can manage your social media yourself, or you can pass that off to somebody else. And hopefully you have access to your website through a CMS (Content Management System). So you can work on your website. If you don’t have access to a CMS, you’ll need to change that ASAP! Talk to your web guy (or just talk to us, because we build our sites on the easiest most popular CMS, WordPress. OK. End commercial).
Is there anything else? Good. Handle it.
I’d encourage you to REALLY think through this. A lot of small business owners are really OWNED by their small business. Think through this Figi exercise and try to find creative ways to create some space between yourself and your business so you can do something else for yourself.
Like, maybe go to Figi.