Last-Minute Holiday Marketing Tips for Small Businesses
The holiday shopping season is well underway, and many small businesses are just now looking to cash in. Ideally you should have developed your holiday marketing campaign during the summer, but even if you neglected that task, you can still take advantage of the increased consumer spending that occurs this time of year. Here are some last-minute marketing tips that small businesses can use to boost their holiday revenue.
Cater to last-minute shoppers
Make procrastination pay off for your customers by offering special deals or incentives for last-minute shoppers. Discounts are great, but expedited shipping to beat the holiday deadline can be an even better incentive.
Take advantage of social media
If you’ve got a sizeable following on Facebook, Twitter, or other social media platform, take advantage of it by offering your fans special deals. One way is through Facebook’s Offers feature; they’re available to any business with 400+ likes.
Use email marketing to connect with customers
Even though social media seems to have taken up much of the spotlight, email is still a great marketing tool, especially for those customers who have not yet embraced social media. Most email marketing services like Constant Contact and Vertical Response make it easy to send special holiday offers to those on your online mailing list – just a few clicks of the mouse, and it’s ready to go!
Use In-store signage
If you’re a brick-and-mortar retailer, you can convert browsers into buyers with window signs, flyers, and table toppers. Simple, clean design and to-the-point copy work best for attracting the eye of potential buyers.
Give back to your community
‘Tis the season for giving, so consider donating a percentage of sales or profits to a local charity. It’ll make shoppers feel all warm and cozy about buying from you, not to mention the goodwill you’ll be building in the community.
It’s not too late to take advantage of the holiday shopping season – move quickly and implement the above tips, and you might just see increased revenue in the closing weeks of 2012.