Location, Location, Location? More Like Website, Website, Website.
According to new research conducted by OnePoll, over two thirds of consumers believe that having a good looking and functional website is more important than the business’ physical location in terms of making a purchasing decision. With the strength of search engines to help consumers find what they are looking for fast and the ability of consumers to purchase what they want online without even having to leave the comfort of their home, driving to stores to search for the right product or service is becoming a thing of the past.
With information like that, it is pretty clear that having a good looking site that is easy to navigate and provides the functionality that your potential clients and customers expect is more important than ever. If your website’s functionality is lacking or if it looks like it was built in 90s, it is probably time for you to consider an upgrade.
A great way to find out if you need an upgrade for your website is with our Free Website Report Card. Our report card will determine if your website is doing all it can to promote your business. It takes a look at your website design, mobile readiness and will find any structural problems as well. It will also take a look at your social media readiness, your search engine visibility, as well as your ability to track your website’s success to give you a full understanding of what your website is doing well and to give you an idea of what needs to be improved.