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Looking to build your brand? 3 Ways Periscope Can Help

Do you have an active social media presence, but would like to make your customer interactions more personal?

Periscope might just be the right app for you.

Created and owned by social media giant Twitter, Periscope lets you stream live video from wherever you are in the world, as long as you have a stable internet connection. The app is making waves as the social media tool to look out for, and with good reason.

Live streaming has endless brand-building potential, so it’s no wonder that Periscope is becoming a popular marketing tool. Here are three ways you can use it to build your brand too.

1.Live Product Demos

If you’ve ever used YouTube to promote your business, you already know that product demos are a great way to enhance customer engagement and boost interest in your products. Not only do you get to demonstrate how your product works, but customers can also refer back to the video later if they’re still unsure whether to take the plunge and make the purchase.

But recorded videos often feel rehearsed, which might lead customers to doubt whether the product is actually as simple to use and as effective as you’re making it out to be.

Not so with Periscope.

The raw feel of a live broadcast will boost your product’s credibility and reinforce the idea that it’s really as simple to use as you claim.

2. Build Trust With Your Audience

The Internet has made it cheaper and easier to reach your target customers wherever they are.

But doing business on the Internet is also impersonal, which causes mistrust. This is a problem if you want to build brand loyalty.

Periscope can help you boost your trust levels by making you more visible and interactive. Here’s a few ideas on how to go about this:

  • Streaming your event live

This will make it possible for your audience to watch in real time and feel as if they’re actually there, even though they’re not physically present.

  • “behind the scenes” streams

Recorded videos often come off feeling fake and rehearsed. Live streaming preserves the candid quality of these videos, and makes you look much more human and relatable.

  • Live Q&A sessions

This is a great way to establish yourself as an expert and to interact with your customers in real time.

3.  Exclusive Periscope-only deals

Exclusive deals and promotions are a great way to increase your brand’s exposure. After all, who doesn’t like free stuff?

Periscope can help you take this marketing technique to the next level.

Offering exclusive Periscope-only deals makes your customers feel extra special and increases viewership of your broadcasts. Hosting a giveaway in conjunction with a live product launch on Periscope could really boost your sales. And as a bonus, you’ll be able to see if it worked in real time.

Want to learn more about how to use Periscope to build your brand? Get in touch with us today.

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