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On-Page SEO Basics for Your Business Website

Google logo with magnifying glassIf you’ve got a business website, odds are you want people to see it – otherwise, what’s the point, right? Though there are various ways of getting people to your website, getting it ranked highly on Google and other search engines – known as search engine optimization, or SEO – remains a key strategy. SEO is a fairly complex field, but when developing the pages on your site, there are simple things that you can, and should, be doing on the page itself in order to properly optimize the site. Here are some basic on-page SEO tips for making sure your business website is found by Google, Bing, and other search engines.

Choose the right keywords

Picking the right keywords is key – pun intended – for ranking well on Google. Do your due diligence and put in the time needed to research keywords properly. There are lots of keyword research software tools available – many on the expensive side – but if you’re trying to save money, your best bet is Google’s Adwords Keyword Tool. Originally designed for pay-per-click campaigns, it can also be used for SEO keyword research. There are lots of how-tos for this tool available on the web, including this one from AudienceBloom.

Include keywords in your page title and headings

The page title, which appears at the very top of the browser window, is probably the most important place to put keywords, so make sure you do so. Although slightly less important than the title, it’s also a good idea to put keywords in the heading and subheadings. Don’t go overboard, though – you want your content to read well, plus Google will penalize you if you overdo it.

Optimize your images

SEO isn’t just for the text you see onscreen – every image on every page of your website should be properly optimized, as well. That means creating a short, keyword-rich description for each image.  The image names themselves should be descriptive, too – for example, “womens-blue-polo-shirt.jpg” rather than “image1234.jpg.”

Don’t forget the meta tags

A meta tag is code that is invisible to visitors and tells the search engines what the page is about. SEO-wise, the two most important meta tags are the title meta tag and the description meta tag. As you might suspect from the names, the title meta tag contains a list of keywords for the page, while the description meta tag describes the content of the page (and ideally contains some of the keywords). Though the meta tags aren’t quite as important as they once were, it’s still good practice to put some effort into writing them.

Create great content

If you want to satisfy both visitors and the search engines, you need to have quality content on your website. Make sure your pages include well-written, informative, engaging content, and don’t keyword-stuff – that will turn off both visitors and search engines alike. Oh, and feel free to add internal links to other pages on your site – it will help the search engines learn more about your site, which will aid the ranking process.

When it comes to actually implementing the above tips on your website, your web designer will be able to place elements like the page title and image descriptions in their correct locations. Or if you’re using WordPress for your site, you can do much of it yourself with free plugins such as All in One SEO or Platinum SEO.

Remember, the above are on-page SEO techniques you should be using to optimize your web pages – we’ll leave off-site optimization (i.e. link building) and content marketing for future posts. Still, incorporating the above tips is a good first step towards getting your website ranked well by the search engines, and ultimately, getting more traffic.

About Lori Mattern

Lori Mattern

Lori Mattern is Content Manager at bMighty2, where she writes for our blog, helps manage our Facebook page, and develops content for clients. She lives in Indianapolis, Indiana, and received her bachelor's degree at Purdue University and her master's degree at Ohio State University. When she's not hunched over her computer keyboard typing furiously away, she enjoys reading, working out (yes, really), and boning up on her mad WordPress skillz.


  1. Means cool, some valid points! I appreciate
    you making this article available, the remaining site is also
    done well. Have a nice day. Appreciate it!

  2. Jennie says:

    World wide web marketing and advertising is fairly simply advertising that is completed making use of the world wide web.

    However, with a little creativity, you can choose marketing options that expand your promotional opportunities for
    less money. The fun part is that will happen automatically without even using a phone.

  3. Thanks for the SEO basics here Lori. Very straightforward. Looking forward for more tips here. My Last Post: Keyword Map Pro

  4. Superb blog! Do you have any suggestions for aspiring writers?
    I’m planning to start my own site soon but I’m a little lost on everything.
    Would you advise starting with a free platform like WordPress or
    go for a paid option? There are so many choices out there that I’m completely overwhelmed ..
    Any ideas? Thank you!

  5. On-page optimization plays vital role for making your website users and search engines’ friendly. Those people who are running small business its time to follow your guidelines from keywords research to writing XML sitemaps and make it search engines friendly. I agree with you that contents are very important for capturing more traffic and boosting your website’s position in search engines. Nowadays, majority of people paying attention upon the quality of contents for getting success. So I recommend all the business owners to don’t compromise over the quality of contents and get to ranked.

  6. Nice on-page SEO roundup, I’d add internal linking to the list as another easy tip. For example linking from a blog post to a related post, product or services will help pass “link-juice” around a website,


  7. Ataur Rahman says:

    This tips not only helpful for beginners but also very helpful for advance. Really nice post thanks for the create content.I agree with you.

  8. Great information about on page SEO. Achieving a good ranking for your business website in major search engines such as Google and Yahoo requires so many different strategies and methods. And it all begins with on page SEO.

  9. Great article. Most SEOs ignore the importance of on-page, i’ve seen some websites rank for medium keywords just by harnessing the power of on-page especially in the local niches.

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