On-Page SEO Basics for Your Business Website
If you’ve got a business website, odds are you want people to see it – otherwise, what’s the point, right? Though there are various ways of getting people to your website, getting it ranked highly on Google and other search engines – known as search engine optimization, or SEO – remains a key strategy. SEO is a fairly complex field, but when developing the pages on your site, there are simple things that you can, and should, be doing on the page itself in order to properly optimize the site. Here are some basic on-page SEO tips for making sure your business website is found by Google, Bing, and other search engines.
Choose the right keywords
Picking the right keywords is key – pun intended – for ranking well on Google. Do your due diligence and put in the time needed to research keywords properly. There are lots of keyword research software tools available – many on the expensive side – but if you’re trying to save money, your best bet is Google’s Adwords Keyword Tool. Originally designed for pay-per-click campaigns, it can also be used for SEO keyword research. There are lots of how-tos for this tool available on the web, including this one from AudienceBloom.
Include keywords in your page title and headings
The page title, which appears at the very top of the browser window, is probably the most important place to put keywords, so make sure you do so. Although slightly less important than the title, it’s also a good idea to put keywords in the heading and subheadings. Don’t go overboard, though – you want your content to read well, plus Google will penalize you if you overdo it.
Optimize your images
SEO isn’t just for the text you see onscreen – every image on every page of your website should be properly optimized, as well. That means creating a short, keyword-rich description for each image. The image names themselves should be descriptive, too – for example, “womens-blue-polo-shirt.jpg” rather than “image1234.jpg.”
Don’t forget the meta tags
A meta tag is code that is invisible to visitors and tells the search engines what the page is about. SEO-wise, the two most important meta tags are the title meta tag and the description meta tag. As you might suspect from the names, the title meta tag contains a list of keywords for the page, while the description meta tag describes the content of the page (and ideally contains some of the keywords). Though the meta tags aren’t quite as important as they once were, it’s still good practice to put some effort into writing them.
Create great content
If you want to satisfy both visitors and the search engines, you need to have quality content on your website. Make sure your pages include well-written, informative, engaging content, and don’t keyword-stuff – that will turn off both visitors and search engines alike. Oh, and feel free to add internal links to other pages on your site – it will help the search engines learn more about your site, which will aid the ranking process.
When it comes to actually implementing the above tips on your website, your web designer will be able to place elements like the page title and image descriptions in their correct locations. Or if you’re using WordPress for your site, you can do much of it yourself with free plugins such as All in One SEO or Platinum SEO.
Remember, the above are on-page SEO techniques you should be using to optimize your web pages – we’ll leave off-site optimization (i.e. link building) and content marketing for future posts. Still, incorporating the above tips is a good first step towards getting your website ranked well by the search engines, and ultimately, getting more traffic.