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Should Your Business Consider One of the New Domain Extensions?

The internet is decades old, probably before some of us were even born. During that time people have been creative with domain names such as,, to name a few. As more and more people use the internet, there has been a constant need to stand out from the rest. shows you just a tip of the iceberg of domain extensions that it can overwhelm you. But before you go out of your way to jump on some of these domain extensions, think about what it would mean to use one of them.

Say you are a wine business and use the domain “.wine” instead of .com. You stick out more with an extension like that and it makes people curious to see what you’re all about. If you have quality content on your website, you’re more likely to be memorable and having that unique extension name pays off.

On the other hand, not many people use a different domain extensions, most users are more familiar with .com, .net, or .org. This can be a mixed blessing of whether you draw more attention or sink to the bottom of Google searches. For example, if your business name uses common words in the industry, chances are your domain name can disappear from the first page. But if you use words that are common, yet unique, you can rise to the top if you have quality content.

Now, let’s assume you did get that new domain extension. You’re the coolest kid on the block with that extension, but have you thought about how it might be harder for people to search for you later? Yes, I know, Google exists; they can type the URL in and your domain name might pop up. But as a business, you want your readers to have an ease of access towards your website, with minimal clicking and waiting as possible.

Another thing to think about is what websites do they go to most. On average, the majority of websites people visit are .com sites. What do you think might happen if they see a different domain extension? Now the guesses can vary, though in an age where people are constantly fearing of hacks or viruses,  they would want to be weary of names that look rather odd. It doesn’t matter if your website content is solid, they might leave before even reading the front page.

There are other things to consider if you do decide to change your domain extension that aren’t listed here. Think about if you’re doing this when your business is thriving, you’ll need to inform all of your social media and any other notable partners about the change. But if you’re a small business, you have to hope that the domain extension will bring in new customers. In the end, if you decide that a different domain extension is right for you, remember to do your research and use them wisely.

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