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Small Business Saturday Is November 24, 2012

On the day after Thanksgiving – known as Black Friday – millions of shoppers across the U.S. will rise at the crack of dawn (or even earlier) to embark on their holiday shopping. Much of that shopping will be done at large retailers, but there’s a movement afoot that aims to get the public to “shop small” and support small businesses. Welcome to Small Business Saturday, taking place this year on November 24.

American Express founded Small Business Saturday in 2010 to help small businesses get more exposure during the shopping frenzy that occurs in the days after Thanksgiving. IN 2011 over 100 million shoppers participated by making purchases at small businesses, and this year the event promises to be even bigger and better. In order to encourage participation, American Express is providing free tools and marketing materials for small businesses, along with a statement credit offer for its Cardmembers.

Small businesses are the backbone of the U.S. economy, with over 27.9 million existing in 2010. They account for 49.2% of private sector employment, and generated more than 60% of the net new jobs created between 1993 and 2011. Small businesses can be found in almost every industry, including high-tech, and in pretty much every city and town across the country. Consumers who choose to shop at small businesses are not only showing their support for this sector, but are also helping to boost the job market and energize the economy.

So if you’re doing any holiday shopping on the 24th, don’t spend all your money at the big box stores – check out your local small businesses, too. You’ll find unique merchandise that you just can’t find at the mall, along with friendly service that makes fighting the crowds a lot more bearable. And you’ll feel good knowing you’re helping the local economy.

Here’s where you can find more information on Small Business Saturday:

About Lori Mattern

Lori Mattern

Lori Mattern is Content Manager at bMighty2, where she writes for our blog, helps manage our Facebook page, and develops content for clients. She lives in Indianapolis, Indiana, and received her bachelor's degree at Purdue University and her master's degree at Ohio State University. When she's not hunched over her computer keyboard typing furiously away, she enjoys reading, working out (yes, really), and boning up on her mad WordPress skillz.

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