The Latest Web Marketing Trends – Should I Care?
What’s the one constant in the world of web marketing? Change.
It seems like every time you turn around, a new trend pops up. Pinterest was big this past year, as was local search and mobile marketing. Who the heck knows what will be hot this time next year?
No matter what new trends, tools, and technologies appear on the Internet marketing scene, the one question that enters most business owners’ minds is – Should I care? Which of course leads to other questions, like
- Should I spend the time and effort to learn this new trend/tool/technology?
- Will it cost me much money?
- Will it cost me any money?
- Will it help bring in business?
- And last, but not least, Do I really need it?
Getting the answers to those questions requires a little research and advice from trusted sources; in the end, however, the choice of whether or not to add the latest web marketing trend to your arsenal is up to you. It’s important to realize, though, that latching on to the latest shiny thing won’t necessarily transform your web marketing efforts. Sometimes sticking to the tried and true is the best choice for your business.
Blogging, email marketing, and search engine marketing are examples of web marketing platforms that have stood the test of time. Many experts say even social media should no longer be considered a trend, and is in fact here to stay. When developing a web marketing strategy, the best move may very well be to use these time-tested platforms as the foundation, while leaving yourself a little wiggle room to experiment with one or two of the latest trends. That way, even if the new-fangled platforms don’t pan out for your business, you’ve still got the older, more established platforms to fall back on.
So, the question remains – Should you care about the latest web marketing trends? Yes, you should – but don’t let the allure of the latest and greatest cause you to abandon reliable platforms that have been proven to work for businesses around the world.