The Power of Creativity
For small businesses that cannot compete with the big box stores on their prices, standing out from the norm is critical in marketing to their consumers. While there are many different strategic paths that a business can take, the key is to find the strategy that best fits your business and stands out from your competition. Here’s a few examples of how businesses around America have taken their creativity to the next level and seen significant results:
Simplicity Sofas: High Point, N.C.
Simplicity Sofas sells furniture, including sofas and chairs, strictly over the internet. Since the furniture was only sold online, Simplicity Sofa ran into the problem of their customers not buying the furniture because they couldn’t try it out. So, to counteract this problem, Simplicity Sofa offered checks for $50 to any of their previous customers to allow potential customers to come to their house and try out their furniture. This allowed Simplicity Sofa to both keep their previous consumers engaged with the company (and bring in repeat sales) and solve the problems new customers were having.
Evolve Professional: Westbury, NY
Evolve Professional is a retailer on Long Island, NY specializing in men’s shaving and personal care products. Knowing the profile of his average consumer, owner Daniel Marrone holds demonstrations for potential consumers at local cigar stores and lounges. Showing off his products at cigar stores and lounges allowed Marrone to reach the type of consumer who might use high-end shaving and personal care products and have the disposable income to pay for them.
Reverie: Bloomfield Hills, MI
Reverie is a small business in Michigan that crafts and sells high-end craft beds. Owner Martin Rawls-Meehan was having trouble creating brand awareness and trial of his product. However, after meeting with representatives of Celebrity Cruise Lines at a trade show, Rawls-Martin put a deal in place to get his beds into six Celebrity Ships, including signs in each cabin identifying the beds and the brand. Soon consumers flooded the Reverie website and phone lines calling about his beds. Rawls-Martin continued with his success with the Celebrity Cruise Lines and also got his beds into hotels and resorts. To say the least, Reverie no longer has trouble getting consumers to try their beds.
The lesson to be learned here is to be creative and try anything you can to get your product and business noticed. The best solution for marketing your business isn’t always the obvious one so make sure that you are constantly looking for new opportunities to market your business!