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Web Jargon Alphabet Soup!

Web Jargon Alphabet Soup
PPC, SEO, SEM, SMM, API, blah, blah, blah, it’s enough to make your head hurt. Web jargon for small business owners can sometimes just seem like alphabet soup but don’t get lost with all of the web terms and jargon. Here is a handy glossary designed to help small business owners start to un-complicated the terms and understand what they mean for their business.

AdWords  Refers to Google Adwords or other type of paid search advertisements on search results page. Google Adwords generally appear at the top of search results, down the right hand side and at the bottom of search result pages. Adwords are marked as “sponsored” to denote the results have been paid for rather than appearing organically.
What’s It Mean To You?:

Adwords can be an important tool for you to advertise your business. By buying ads that are related to specific user searches you can attract new customers and clients to your business. Adwords campaigns are paid on a click basis meaning you only pay for ad spots that generate clicks to your business. Click pricing can range from a few dollars or less and up depending on how competitive the keyword ads are that you are placing.

Analytics – Refers to Google Analytics. Analytics is a web application that measures a variety of statistics about website traffic including, web traffic numbers, user locations, user technology use, keywords used to find site content, traffic for individual pages on a site, referring sites, in page click analysis, bounce rates and so on. In addition, analytics has a number of other advance tracking capabilities.
What’s It Mean To You?:
Having analytics installed on your website can provide valuable information about users that visit your website, which can help you plan your marketing more effectively. In addition, analytics can be used to track certain types of user actions which can give you specific measures for marketing campaigns helping you best determine the real costs and benefits of your marketing efforts.

Auto Responder – Refers to email campaigns that are set up to send whenever a user performs a certain action or when a period of time elapses. Also, referred to as drip marketing, an auto responders can also be emails that a user receives automatically with the intention to keep your business in front of them or to encourage them to take a certain action.
What’s It Mean To You?:
Automating part of your marketing efforts can save you time in addition, drip marketing campaigns can help to qualify potential clients and be designed to highlight your products and services.

Backlinks – Links from other sites that link back to content on your site.
What’s It Mean To You?:
Backlinks can be important for search engines. The more external websites that link back to your website can be a good determinant for trust worthiness and credibility which will make your site rank hire in search results.

Bounce Rate – Used to describe site visitors who come to your website and leave without taking any other actions.
What’s It Mean To You?:
One of the most important components of your website should be a method to engage visitors when they come to your website. The best way to do this is a call to action. (See below) Bounce rates can influence search results as an indication of relevant content for keyword searches. Generally, lower bounce rates are better indicating to a search engine that the user found the content related to their search.

Cookie – A cookie (besides being a delicious treat) is a small piece of data sent from a website and stored in a user’s web browser while a user is browsing a website. Cookies can be used to store data about a user’s site visit including clicking particular buttons, logging in, or a record of site pages visited. Cookies can be stored in a user’s browser for a set time or even indefinitely, until the user clears their browser cookies.
What’s It Mean To You?:
Cookies are extremely important for (re)Target campaigns, for storing past search and web presence of users. Our (re)Target2 campaigns use cookies from user visits to our client’s website to display relevant ads on the Google Content Network.

CMS – Content Management System. A CMS is a database driven website that usually has a admin control panel that allows the user to manage their website through. There are dozens of different CMSs. bMighty2 uses WordPress for its small business websites because of its ease of use for site owners. Other CMSs include Joomla, Drupal, Expression Engine, Concrete5, Text Pattern, PyroCMS, to name just a few.
What’s It Mean To You?:
A CMS will allow you to much easier manage your own site. A CMS such as WordPress (The most popular CMS service) makes editing your website, creating blog posts, and gathering contact information extremely easy!

Conversion – A conversion is a specific outcome a site owner is looking for site visitors to perform. In some cases this may mean purchasing an item from the store but it can also mean having a user fill out a form, make a phone call, submit their email address and/or download a white paper. It’s important that a website have a conversion or specific goal(s) so that a site owner can measure the effectiveness of their marketing strategy.
What’s It Mean To You?:
Conversions are the way in which your measure Calls to Action. (See below) If the call to action is not generating a lot of conversions, it may be a good idea to think about changing it to something else.

CTA: Call to Action – Text on a site that is attempting to get a site visitor to make a certain conversion. “Get Your Free, No Obligation Consultation” is an example of a call to action.
What’s It Mean To You?:
When a visitor comes to your website, you don’t want them to leave without taking any action. (See Bounce Rate, Above) A Call to Action is one of the most effective way to get a visitor to engage with your business. From this action, you can then gather contact information and follow up with them!

Drip marketing – Drip marketing is an ongoing campaign that is designed to ultimately move a prospect, lead or current client to a purchase. Every bMighty2 client has the ability to execute drip marketing via Mighty Mail, our email marketing platform, with the use of auto responders.
What’s It Mean To You?:
Drip marketing campaigns allow you to stay in the top of your sales prospects minds. All you have to do is enter their information into a Email Marketing Client, such as Mighty Mail, and the clients will receive emails from you automatically at set times in the future.

Domain Authority – Used by search engines to determine the authority on a given subject for a particular domain, domain authority is determined by a number of different factors including: site traffic, bounce rates, and also the number of websites that are linking to content on the site. For our Super Hero package we help build a domain authority with a backlink campaign from popular, relevant directories.
What’s It Mean To You?:
The higher domain authority you have, the higher you will be ranked in search engines. This is why it is so important that you build your up your back links  have a strong call to action, and drive traffic yo your site from other campaigns. All of these factors will help you grow your domain authority.

Domain name – Your domain name is the URL at which a company can be found at for instance, bmighty2.com is our domain name. The right to use a given domain name is purchased form a domain registrar for a pre-determined length of time and must be renewed after that period of time. Once a domain name is purchased, the client then needs to have server hosting for that property. Domain name registration and hosting are two separate functions and a client must maintain both to have a working website on the web.
What’s It Mean To You?:
Once a domain name is purchased the client then needs to have server hosting for that property. Domain name registration and hosting are two separate functions and a client must maintain both to have a working website on the web. 

Dynamic Page – bMighty2 offers the ability for clients to add dynamic pages to their WordPress package. A dynamic page is a page or section which requires the ability to add additional content on a regular basis. Some common examples of this are:

  • Blog posts
  • Artist portfolio pages
  • Real estate listings
  • Client testimonials
  • Restaurant specials
  • Products
  • Featured brands
  • B&B rooms
  • And so on . . .

bMighty2 can create dynamic content pages that meet a variety of data requirements.
What’s It Mean To You?:
Dynamic pages on you website will allow you to quickly and easily add content (blog posts, information about new products, etc.) update product and service information, promote specials and deals. Consistently added to your dynamic posts will help you create great content for SEO as well! (This post itself was made on a dynamic post!)

Email Subscribes An email subscribe or subscriber is a person or business that has specifically invited you to email them, or has voluntarily subscribed or opted in to emails from you via a Call to Action or Request for Info, etc. You should only use your email marketing tool, Mighty Mail, to send emails to subscribers. Cold email prospecting must be done using another email account.
What’s It Mean To You?:
It can be dangerous (and sometimes illegal) to send Email Marketing campaigns to people you have not received permission to send to. This means it is EXTREMELY important that you are constantly doing all you can to build your subscriber lists so that you can send email marketing campaigns to a large group of potential customers and clients.

Flash – Flash is a rich internet application (RIA) for rendering audio and video content on a website.
What’s It Mean To You?:
While flash used to be all the rage in the 2000’s, it has really started to go out of style.  Not only can flash websites and applications be annoying a frustrating, but they also can bury your content and keep that valuable information hidden from search engine crawlers, which can seriously damage your search engine rankings. For our purposes, there has been a decline in usage of flash applications in the wake of the development of HTML5. Many devices, e.g., iPhones and iPads, do not recognize flash files, so websites using flash will often be ignored.

Impressions – An impression (sometimes referred to as a view, ad view, or reach) is a term that refers to the point in which an ad is viewed once by a visitor, or displayed once on a web page. The number of impressions of a particular advertisement is determined by the number of times the particular page is located and loaded. The reason impressions are counted for most advertisers is because it is an economical way to discover whether the advertisements are being looked at or not.
What’s It Mean To You?:
While a high amount of impressions is great, what is even more important is how many conversions (see above) you get from those impressions. Having people look at your ads is one thing, having them actually click on the ads is a totally different thing entirely. If you have a high amount of impressions, but a low amount of conversions, you may need to look at your call to action and determine if it could be improved or changed entirely. 

Keywords or Keyword Phrases– A keyword is a word or phrase (called a keyword phrase) that is used to help index content on Web pages so search engines such as Google can better categorize them and deliver those pages appropriately when people conduct searches.
What’s It Mean To You?:
By building in keywords into your content that your potential customers and clients are searching for, you are going to improve your SEO rankings. The search engines will index you into categories that best fit what your potential customers are looking for and you will see your rankings rise. 

Meta Tags – Meta tags are a great way for webmasters to provide search engines with information about their sites. They are a specific type of html tag that provides information about a web page. Unlike normal html tags, meta tags do not affect how the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page’s content. Many search engines use this information when building their indices.
What’s It Mean To You?:
Meta Tags are another great way to build in some SEO value into your website. They are a quick and easy way to provide valuable information to search engine crawlers without hurting the visual appeal of your website or adding more content.

Mobile Optimization – Mobile optimization is the process of optimizing a website to make it mobile device friendly. We use responsive design for this purpose.
What’s It Mean To You?:
Currently, over 56% of the United States population owns a smart phone. This means if your website is not optimized for the mobile web, you could be missing out on millions of potential customers! 

(re)Target Marketing–  reTarget marketing is a form of online targeted advertising by which online advertising is delivered to consumers based on previous Internet actions that did not in the past result in a conversion. Retargeting helps companies advertise to the 98% of people who visit a website but leave without converting. This is done by displaying ads to the prospect as they surf the internet via various ad networks that the agency buys media from on behalf of their Business Customers. Most likely a company has spent marketing dollars to get a customer to their site in the first place, so the term Retargeting is derived from the concept of marketing to them again, however in a different manner.
What’s It Mean To You?:
(re)Targeting ads are designed specifically for visitors who “bounce” (see bounce rate above). Using cookies, these versions of PPC ads are a great way to turn clients that leave without taking action into conversions. To find out more about bMighty2’s (re)Target2 package, CLICK HERE!

Page Rank – The basic purpose of page rank is to list web pages from the most important to the least important, reflecting on a search engine results page when a keyword search occurs. The basic process involves page rank evaluating all of the links to a particular web page. If a web page has a lot of links from websites that also rank well, then the original web page is given a high ranking. Where the links are coming from is just as important as the number of links to any particular website.
What’s It Mean To You?:
The higher the page rank, the more likely you are to be found. Over 70% of people who conduct a search don’t go past the 1st page of results and over 90% won’t go past the 2nd page. Therefore it is extremely important to search engine optimize your website to get ranked higher in search results.

PPC: Pay-Per-Click (PPC) An internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is the amount spent to get an advertisement clicked.
What’s It Mean To You?:
PPC ads are a great way to drive traffic to your website and get found above your competition. Even if your website isn’t the highest ranked website, with a PPC ad, you can get yourself onto the first page of results for a lot of keywords!

Referrer: Referrer or referral links are site visits that come from other sites on the web into your site. 
What’s It Mean To You?:
It is important for site owners to have referrer links to open up multiple venues for possible site traffic. In addition, many times links for your content that exist on other sites help to strengthen your domain authority which in turn can help your business rank higher in searches.

Responsive Design – Responsive design is web page layout that has the ability to reflow its content according to the size of a user’s screen. 
What’s It Mean To You?:
Responsive design allows users that are using things like phones or small tablets to still have a highly usable user experience without zooming in on content or resorting to a mobile site. Another advantage to this approach vs. a traditional mobile site is that for large tablets have a larger reflowed website than a phone view. Since mobile sites use browser detects, tablets usually get the smaller phone size website. 

SEO – Search engine optimization (SEO): Is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results.  
What’s It Mean To You?:
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. As an internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. 

SMM: Social Media Marketing – The use of social media to promote or market a business this can include content production, community management and/or media buys on community based social media platforms such as Facebook, Twitter, LinkedIn, YouTube and so on.
What’s It Mean To You?:
Social Media is a great way to stay in contact with existing clients and to reach out to new clients. People are not going to visit your website every day, but chances are they will check social media at least once a day. This makes social media a great way to reach and remind your customers of your business. 

Web Crawler – A web crawler is a program that most search engines use to find what’s new on the Internet. Google’s web crawler is known as GoogleBot.
What’s It Mean to You?:
These web crawlers are what are going to determine your page rankings and search visibility. BE NICE TO THEM! You need to make sure that your whole website is easily accessible and you have strong meaningful content for these crawlers to find! 

XML Sitemap – An XML Sitemap is a list of pages you want Search Engines to find which is created in XML format and submitted to the Search Engines.
What’s It Mean to You?:
This is going to help web crawlers find your pages much easier and gain access to your content. Allowing easy access to your website and content will go a long way in getting your website ranked higher.

 

About Bryan

Bryan

Bryan is one of the founders of bMighty2 and is the COO. Along with being a huge advocate for small businesses his extensive background as a small business consultant gives him a unique insight into small businesses and their unique challenges and needs.

When not steering the ship here at bMighty2 you can find him out with his two daughters chasing them down a mountain either on a mountain bike or on skis.


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