What I Learned About Social Media from One Guy Eating a Burger in His Car
Have you seen DAYUM?
OK. Let me explain.
There’s a guy who has a channel on YouTube. I believe it’s called DaymDrops.
And all he does is set up a camera in his car and eat takeout food while he talks about the experience of eating the food. Kind of a super simple food reviewer. But mostly just fast food. Or chain restaurant stuff.
Anyway, about a year ago, he reviewed a burger and fries from Five Guys (best burger I’ve had, no joke). Well, someone found the video, edited it, spliced it up, and turned it into a song and it went SUPER VIRAL. Everyone was sharing this thing. And it drove a LOT of people to his original video, and now he’s BIG TIME (I believe he actually got picked up by the Travel Channel and now he has his own show called “Best Daym Takeout”).
This little social media happening changed this guy’s life, and probably seriously boosted Five Guys customer base and revenue.
Anyway, there’s a few things we need to take away from this:
1. Keep Up Your Blog and Social Content – Daym had a lot of videos out before his Five Guys review. He uploaded new videos regularly and one day… BOOM. He went viral. Now I’m not saying that if you keep updating your blog and social media outlets that you are going to get your own show on the Travel Channel. What I AM saying is that every time you put something out there online, it’s another hook for the fish to bite onto (pardon my fish analogy). When you do that, you are more likely to get shares and ultimately more likely to increase revenue.
2. Leverage Your Fans and Reviewers – We touched on this a little bit in “Yelp Baby Steps: Creating Powerful Word of Mouth”, but it bears repeating: make sure that you do what you can to encourage your fans to review you online, and to make it as easy as possible. Perhaps you can put a little sign in your shop that says “Talk about us on Yelp” and include the URL to your Yelp site.
You never know. Someone might set up a camera and sing your praise on YouTube. Imagine what that did for Five Guys business. Honestly, it turned ME into a consistent customer. What could it do for you?