What the Blog?!
When asked to write blogs for our website, I was horrified! I am not a writer. Never have been. Don’t really want to be. But, I do understand the importance of blogs.
Blogging is one of the most effective ways to drive traffic to your website. More traffic on your website converts to more prospects for your business which ultimately increases your bottom line. Writing blogs that relate to your services, your products, and your industry in general will boosts your reputation as an expert in the field and keep consumers coming back for more. It keeps you connected with your customers. As we all know, relationships are everything – not only in business but also in life.
Change your web presence from a static site to a dynamic one and see quick results – from your current and prospective customers, and from yourself. You’ll see leaps in your own ability to communicate the relevance of what your company has to offer in today’s marketplace.
Think about it, if consistently updating your website with new content will launch your business to the top of a searcher’s page, why wouldn’t you take twenty minutes a week to post something new? Besides it gets easier as you go. Not only do you get to learn more about yourself and your business, you are also educating others.
When a client resists blogs because they don’t have the time or because they are not “writers”, believe me, I understand. But you cannot argue with bottomline results.
Do yourself and your business a favor…Blog!