Why YOU Need A Mobile Website!
Smartphones are no longer just cool futuristic pieces of technology. (Sorry Kirk…) For over 90 million smartphone users in the United States and the more than 1 Billion users world-wide, smartphones have become a huge part of everyday life. As any smartphone user will probably tell you, having a smartphone changes the way you live your life. Consumers can get news, product information, deals and can even buy products directly from their phones. With everything technology and the internet has to offer right at the fingertips of smartphone users, businesses have now have a huge opportunity to reach new customers and clients, making having a mobile website a must have for any business. Here are the top 5 reasons why you NEED to have a mobile website:
1. More and More Consumers are Using their Smart Phones to Gather Information About Products
Since 2010, mobile searches have grown by a whopping 400%! With the capability to instantly search for products, services and businesses regardless of their location, smartphone users are able to gather just about any information about products and services that they want. Smartphone users want to be able to gather as much information as they can, and they want it fast. If you don’t have a mobile compatible website, you are unfortunately behind the curve with the way customers are finding products. Without a mobile compatible website, consumers on smartphone WILL skip over your business and go to your competition.
2. Mobile Websites Will Provide Higher Search Engine Rankings for Your Website
The major search engines (Google, Yahoo, Bing) have changed the algorithms and methods for ranking search results to account for mobile website usage. As mobile searches continue to grow, these search engines are expected to take mobile web capability much higher in their criteria for search engine optimization. Without a mobile website, your business will start to see your search engine ranks start to shrink, making it harder for consumers to find your business.
3. Mobile Websites are Quickly Becoming the Method of Choice for Purchasing Products
With almost one third of smartphone users using their phones as their primary access to the internet, it is no wonder that more and more consumers are using their phones to purchase products. Having a storefront on a mobile website is a quick and easy way to drive sales. Direct visits and web searches have accounted for 39% of new customer transactions. Creating a mobile website is a quick and easy way to attract customers and generate sales.
4. Mobile Websites Connect Much More Efficiently With Social Media
With the growth of social media, consumers themselves are becoming an important part of generating, reporting and spreading news as it happens worldwide. In order for your business to make it in today’s business environment, it is important for your business to become part of the “news.” Approximately 60% of smartphone users use social media through their mobile device. Therefore it is extremely important to have a mobile compatible website if you are going to use social media to market your business. You will quickly seem outdated if a consumer uses a social media site to find your business and then discover your website is not mobile compatible.
5. Mobile Websites Allow Quick and Easy Access to Your Business for Smartphone Users
There are few things more painful when searching the web on a smartphone than having to pinch, zoom, and squint to view content on a smartphone. If your business does not have mobile-compatible website, you are making it extremely difficult for potential customers to search your website and find what they are looking for. More often than not, these consumers searching from their smartphones will become frustrated and will skip over your business. Without a mobile website you could be missing out on hundreds, even thousands of potential customers searching for businesses in your line of work.