YouTube for Small Business Made Easy
Any marketing business will tell you about how useful YouTube can be for promoting your business. With YouTube videos, you can show off your business and your products in ways that words on paper or on your website can’t get across. Not only is showing your business and products easier, but creating videos on YouTube is one of the fastest ways to improve your SEO and drive traffic back to your website. YouTube videos provide quality links back to your website, and since YouTube is owned by Google, the undisputed king of SEO, having lots of quality videos on YouTube means these videos are going to be found by potential customers and drive more people to your website.
However, for a lot of small business owners, actually creating the videos and getting them up on YouTube is a totally different story. While it may seem like a daunting task, here are 6 simple tips to make the process quick, easy, and effective!
1. Know Your Target Audience:
Before you start to put together your video, it is important that you know who you are targeting with the videos. Ask yourself what potential customers are searching for and what sort of issues or troubles they might have with products and services that you provide. By putting yourself into the shoes of a potential customer and figuring out what their needs are, you can come up with a lot of great ideas for videos that will have lots of strong SEO value!
2. Script, Practice, Edit, Repeat:
When it comes to actually putting together the video itself, the best method for making the video great is to first create a rough script of the video. Don’t worry about the script sounding fantastic at first, just get your ideas on paper and into the script. Next try recording yourself reading this rough script. When you go back and watch that recording, you will start to find sentences and phrases that don’t sound right or don’t make sense. Once you find these rough patches, edit them out in the script and practice it again! You should keep going with this process until the script sounds great, it is full of the useful information you want to get across and you feel comfortable reading it.
3. With YouTube, Less is Usually More!
If you have ever been on YouTube and watched some instructional videos, or a video about a product or service, you will notice that the videos with the most views are generally no longer than 3 or 4 minutes. When most viewers watch these kinds of videos, they want the information right away and do not want to have to fast forward through fluff to get to the information they want. With your videos, get right to the point and keep it short!
4. Search Engine Optimize Your YouTube Videos Too!
Just like your website, in order for you to have your videos found, you need to search engine optimize your YouTube videos as well! One you have uploaded your video, you will need to create a meaningful and relevant Title, Description, and include Tags that will help customers find your video.
With the video title and description, make sure that you are including keywords that are relevant to what your potential clients are searching for. By matching up what these potential clients and customers are looking for with the wording in your title and description, it will make your videos much more likely to be found! Again, you really want to try to get into the mind of what your potential customers might be searching for when you are creating the title and description
One you have created the content for your Title and Description, you then need to develop some relevant keywords that match with what your potential customers are searching for. For instance, if you create a video demonstrating the correct way to wax a new pair of skis, some keywords you could use are: Skis, wax, waxing, how to wax skis, etc. Really try to get into the mind of your target consumer and include any keyword you think might be related to what these customers may be searching.
5. Include Your Website URL in Your Description:
One of biggest reasons to create YouTube videos is to drive traffic back to your website. However, it becomes a lot harder to drive viewers backt o your website if you don’t provide the link to your website! In the description of every video you upload, you should provide the link to where customers can be driven back to your website. This will also provide an inbound link to your website which is one of the biggest things that search engine’s look for when determining your rankings!
6. Create a Table of Contents
Another great way to get some more SEO value into your YouTube videos is to create a table of contents in your description. Break up your videos into different sections and then in your description, mark the time in which those sections will appear in the video. YouTube will automatically turn those time markings into a link where your viewers can click and go directly to that section in the video. Again, make sure these section titles match keywords that your potential customers are looking for. This is a great way to sneak a little more relevant SEO into your videos and give them a a better chance of being found.